I had the opportunity to freelance as a packaging designer at The Body Shop for the Christmas 2018 gifting ranges. The overall concept was Enchanted Forest, and the aim and challenge was to align this theme across all gift packaging ranges, but also making each range distinctly different.

We worked to tight deadlines in incredibly fast pace as a team of packaging designers and artworkers. I focused on designing a standalone fragrance duo, the novelty range, and the design roll-outs of the gift boxes for the core ranges. As The Body Shop was such a well-known and loved brand, it was important to exercise creativity whilst keeping in line with their core brand identity and integrity.