Curious Grace is one of the exclusive electrical lines for Hairhouse targeted at the younger demographic, so I really had some fun with this rebranding project. The logo was updated to a more feminine and smoother logotype, while the brand identity and packaging really delved into the use of colours for the vibrancy and spirit of the brand.

The “neon salmon” pink was the revered brand colour which was used in the colour of the frame throughout the stylised product photography. The cornflower blue, lilac and pink sets played contrasts against the product colours while displaying a fun “still life” mood.