The talent photo and video shoot for Curious Grace needed to be fun, dynamic, and flirty to reflect the brand’s energy. Colour usage of the cornflower blue, lilac and pink was to follow the product shoot as was the same neon salmon picture frame.

The budget only included two models for four products so hair styling and wardrobe played a big part in ensuring there was enough differentiation.

We also shot a short brand clip which I concepted a storyboard for as well as selected music to showcase the relaunch of the brand.