Gravity Espresso is a well-loved coffee brand in the food service industry and they were looking to establish themselves in the retail market also. The first phase was to uplift their dated logo whilst retaining their original shape and integrity. They take pride in their name, and upon treading onto science/space-related themes, I developed and illustrated (Cup of) Jo, the astronaut, who playfully graces the front of each pack in different coffee-related fun.